Date: 29 April 2025
Location: Chifley Square Business Centre, Sydney NSW 2000, Australia.
Time: 10:00 AM - 3:30 PM
The IFPA ANZ Executive Leadership Summit is a gathering for executives, senior leaders, and emerging decision-makers in the fresh produce and floral industries. This strategy-focused event unites industry pioneers, global experts, and thought leaders to explore the trends, challenges, and opportunities shaping the sector.
In today’s rapidly evolving world, fresh produce businesses must adapt to geopolitical shifts, changing consumer behaviours, digital transformation, and sustainability demands. This summit provides critical insights, strategic connections, and practical solutions to help industry leaders stay ahead and drive growth.
Register NowWhy attend the Executive Leadership Summit A-NZ
Gain insights from leading industry experts across the whole of the supply chain.
Understand the global and local forces shaping fresh produce’s future.
Leverage AI, data, and innovation for smarter business decisions.
Explore sustainability and consumer engagement strategies that work.
Connect with top leaders and key stakeholders to grow your influence.
Be part of the advocacy conversation ahead of the Australian federal election.
Join us and take part in shaping the future of fresh produce and floral across Australia and New Zealand.
Tuesday, April 29, 2025
Arrival and Morning Tea
Opening Address: Welcome
Belinda Wilson
Managing Director A-NZ
International Fresh Produce Association
International Fresh Produce Association’s
Strategic Commitments to the Industry
2025: Advocate | Connect | Guide – a Global approach
Miriam Wolk
Chief Membership Officer
International Fresh Produce Association
Harnessing Data and AI:
Unlocking Growth in the Fresh Produce Industry
Using data, artificial intelligence, and machine learning to drive industry transformation.
- Global market trends and trade insights
- How data-driven decision-making unlocks growth
- AI-powered analytics & machine learning in horticulture
- The role of AI in sustainability & waste reduction
Panel Discussion
Miriam Wolk
Chief Membership Officer
International Fresh Produce Association
Morning Tea & Networking Break
The world in flux
Geopolitical Volatility and its Impact on Fresh Produce Trade
Understanding global risks and trade shifts.
- Key geopolitical risks influencing global trade
- How shifting trade relationships impact fresh produce exports and imports
- Strategies to build business resilience
Dr. Merriden Varrall
Partner – Geopolitics Australia Lead
KPMG
Grassroots Sustainability: Turning Goals into Action
Building a resilient, sustainable future through collaboration and innovation.
- Practical steps to integrate sustainability into business strategy
- Collaborations that drive meaningful environmental and economic outcomes
- The role of innovation and technology in achieving sustainability goals
Lunch & Networking – Fresh Connections
Growing Local Demand: Understanding the Changing Consumer
Reversing the decline in fresh produce consumption through strategy, innovation, and collaboration.
- Consumer behaviour shifts and the factors influencing fresh produce consumption
- Marketing and branding strategies to reconnect with modern consumers
- How retail-supplier partnerships can enhance accessibility and affordability
- Creating a healthier future for all
Leading the Future:
Advocacy & Action for the Fresh Produce Industry
Translating insights into influence ahead of the Australian federal election.
- Key takeaways from the summit and their implications for industry advocacy.
- How IFPA and the industry can effectively engage with government and policymakers.
- Priority issues for the fresh produce sector in the lead-up to the election.
- Practical strategies for businesses to strengthen their advocacy efforts.
Presenters to be announced.
Audience Q & A
Closing Remarks
Belinda Wilson
Managing Director A-NZ
International Fresh Produce Association
Event Concludes
Questions?
Tim Withers
Marketing and Memberships Manager A-NZ
International Fresh Produce Association
