4 February 2025 | Berlin, Germany
Executive Leadership Summit: Europe
Maximize your time at Fruit Logistica! Attend this summit of global executives and European retailers. Focus on industry implications of today’s issues while networking with your peers.
Why Attend?
Gather with scores of European retailers and global executives to discuss the major issues of the day. Scheduled a day before Fruit Logistica, the summit will be convenient for industry executives attending that event. This is an invite-only summit.
Who Attends?
Executives from around the world, involved in their company’s strategic planning and execution, will gather to connect and learn. In the past three years, hundreds of executives from 30+ countries across six continents attended this thought leadership event.
Tuesday, February 4, 2025
Welcome & IFPA's Strategic Commitments to the Industry
An overview of the association’s vision, mission, core values, and 2025 goals.
Speaker: Miriam Wolk
Global Economics Unpacked: Strategic Insights for Agriculture, Produce, and Floral Markets
Gain a comprehensive perspective on the evolving economic landscape. Explore a high-level analysis of global economic trends and their specific implications for agriculture, produce, and floral markets. This session will equip you with essential knowledge to strategically navigate the shifting dynamics of global economics in our industry.
Followed by a fireside chat and Q&A.
Speakers:
Cindy Van Rijswick, Analyst Fruit, Vegetables and Floriculture, Rabobank International
Advocacy in Action: Amplifying Voices in Produce and Floral
Advocacy plays a critical role in shaping the future of the produce and floral industry. Join a dynamic panel of industry leaders as they share what advocacy means to them, highlight the International Fresh Produce Association’s role in supporting these efforts, and discuss practical ways to get involved. Learn how your voice can influence policies, drive positive change, and secure a vibrant future for our industry.
Panel Speakers:
- Steve Alaerts, Partner & Director, foodcareplus logistics nv
- Jan Doldersum, Manager Chain, Rijk Zwaan Distribution B.V.
- Hein Deprez, Executive Director of the Board/Co-CEO, Greenyard
- Maria Wieloch, Head of Category Management and Business Development: Fruit, Vegetables and Flowers, ICA Sverige AB
Roundtable Discussions
Coffee Break
Sustainable Connections: Strengthening Supplier-Buyer Relationships to Meet Evolving Standards
Join global sustainability experts as they share clarity on the current landscape of buyer requirements, global sustainability standards, and how an effective benchmarking process can help streamline sustainability reporting and strengthen the audit process.
Moderator: Tamara Muruetagoiena, Vice President, Sustainability, International Fresh Produce Association
Panelists:
- Didier Bergeret, Director of Sustainability, Consumer Goods Forum
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Ben Rivoire, Sustainability & Crop Value Chain Manager, ISF - IDH
- Janis McIntosh, Director of Marketing Innovation & Sustainability, Naturipe Farms
Networking Reception
It’s not often that we get to be at the forefront of something big, and have our voices count to shape it. IFPA is positioning as our industry’s global leader to connect and drive our success into the coming decades. I won’t miss their Executive Leadership Summit in Berlin, and encourage other thought leaders to do the same.
Event Location
Berlin Marriott Hotel
Inge-Beisheim-Platz 1
Berlin, Germany 10785
Have any questions regarding this event?
Miriam Wolk
Chief Membership Officer
International Fresh Produce Association
Interested in Sponsorship?
Peter S. Wilder
Sales and Engagement Manager
International Fresh Produce Association