August 6-7, 2025 | São Paulo, Brazil

The Brazil Conference

THE BRAZIL CONFERENCE & EXPO is the meeting point for the main retail buyers, high-level production executives and industry leaders at the only event in Brazil dedicated to the entire fresh produce supply chain.

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Why Attend?

Find innovation. Strengthen business relationships. Network with industry leaders and stay on top of industry trends and news.

Who Attends?

Retailers, producers, wholesalers, importers, exporters, industry associations, government agencies, solution and service providers

2024 Brazil Conference Photos

Two men are shaking hands and smiling in front of a market-style display of fresh produce, which includes onions, garlic, and eggs. One man is wearing a light blue shirt and dark glasses, while the other is in a white checkered shirt with a green lanyard and ID badge.
Business, networking, and innovation! Discover the latest trends in the fruit, flower, vegetable, and produce market at The Produce Fresh International.
A man holding a microphone is speaking on a stage at the IFPA Talks event. He is wearing a gray t-shirt, beige pants, and a lanyard with a badge. Behind him is a large IFPA Talks sign along with logos and some attendees are visible in the background.
From farm to table! The Produce Fresh International is the perfect platform to connect producers and consumers.
A chef wearing a white coat and a striped headband is preparing food at a demonstration table. A microphone is attached to the chef, and various ingredients, bowls, and a bunch of bananas are on the table. A large screen with text is visible in the background.
Kitchen inspiration! Discover new ideas and recipes with fresh products from The Produce Fresh International.
Two women are seated, facing right, wearing black headphones, and attending a conference. The woman in the foreground has blonde hair and is focused intently, while the woman behind her also listens attentively. Both have conference lanyards around their necks.
Keeping up with trends and driving growth in the fruit, flower, vegetable, and produce market.
A person wearing a black blazer and a headset is speaking into a microphone at an event. They have a conference badge around their neck and are gesturing with one hand. The background features a yellow banner with text and graphics.
Connections that flourish! At The Produce Fresh International, strategic partnerships and new business opportunities come to life.
Numbers that inspire! The Produce Fresh International brings together key players in the market to discuss the latest trends and drive growth.
A smiling woman with curly hair wearing a purple shirt hands a lanyard to a person across a counter. Several other people are sitting at the counter in the background, engaged in various activities. The setting appears to be an event registration desk.
Your key to success! Accredited and granting access to all areas of The Produce Fresh International, including lectures, exhibitions, and networking.
A person wearing a green vest with the logo and text "Banco de Alimentos" is standing in front of a display with various packaged food items. In the background, there are several people and booths at an indoor event.
Fresh food for all! The IFPA supports the distribution of fresh food to individuals facing food insecurity.
A man standing on a stage giving a presentation at The Brazil Conference & Expo. The backdrop is yellow with green accents and text. Attendees seated in the foreground are watching. Various fruits are displayed on the background banner.
Inspiring voices! Lectures and workshops to expand knowledge and connect with industry leaders.
Three men are engaged in discussion at a trade show booth that displays agricultural products and equipment. One man, gesturing towards a white device with a bottle on top, appears to be explaining its features. The background shows colorful, agricultural-themed banners.
Technology and sustainability side by side! The Produce Fresh International is the perfect stage for innovation and business.
Take your business to new heights in the fruit, flower, vegetable, and produce market! At The Produce Fresh International, opportunities are just a step away.
A man and a woman smiling at each other in a market booth. The woman is handing the man a container of cherry tomatoes while surrounded by fresh produce, including grapes and leafy greens. Other people and booth displays are visible in the background.
Building connections and business opportunities at The Produce Fresh International.

Wednesday, August 6, 2025

8:00 AM - 9:15 AM

Networking Breakfast

9:15 AM - 9:30 AM

Welcome

9:30 AM - 10:20 AM

State of the Industry – Brazil

Join us for this session to hear from IFPA’s CEO, Cathy Burns, as she shares the latest global information, research, and what it means to IFPA members in Brazil.

Speaker

Cathy Burns

Cathy Burns
CEO
International Fresh Produce Association

10:20 AM - 11:10 AM

Global Consumer Trends: Opportunities for Fresh

Each year, Euromonitor International unveils the global consumer trends expected to shape markets through 2025, providing strategic guidance for businesses. In the IFPA Brazil Conference, Euromonitor International will spotlight key trends in the European and Asian market impacting fresh producers in the Brazilian market. The objective is to illustrate how these trends can drive a more customer-focused approach within the agroindustry, emphasizing their relevance and practical application to the local market.

Speaker

Adriana Murasaki

Adriana Murasaki
Food & Nutrition Research Analyst
Euromonitor International

11:10 AM - 11:20 AM

Day 1 Closing Remarks

11:30 AM - 7:00 PM

Expo Open

Thursday, August 7, 2025

8:00 AM - 9:15 AM

Networking Breakfast

9:15 AM - 9:30 AM

Welcome

9:30 AM - 10:20 AM

How to Create Differentiation

 Join us as Sunkist presents a compelling case of creating value, fresh produce innovation, and world-class branding. They will share a true blueprint for those aiming to shift from a price-and-volume model to a strategy based on differentiation, reputation, and higher margins. This session will offer valuable information for the entire value chain - from growers to retailers.

Speaker

Mark Madden

Mark Madden
Vice President
International Marketing & Licensing
Sunkist Growers, Inc.

10:20 AM - 11:10 AM

Agriculture as Climate Solution: Insights from COP30 and Brazil's Sustainability Leadership

As the global conversation around climate action intensifies, the agricultural sector is stepping up not only as a stakeholder—but as a critical part of the solution. This session will include key takeaways from the recent United Nations COP30 event and explore how these developments intersect with Brazil’s unique environmental landscape.

Panelists will examine Brazil’s growing leadership in sustainable agriculture, the implications of COP30 for global and local produce industries, and how IFPA members can stay ahead of policy, market, and environmental shifts. The discussion will reinforce the powerful narrative that agriculture—particularly in Brazil—is not the cause of climate change, but a vital tool to combat it. Don’t miss this opportunity to align your business with the future of sustainability and climate-smart agriculture.

Moderator

Jessica Keller

Jessica Keller
Vice President, Global Industry Relations
International Fresh Produce Associations

 

Panelist

Tamara Muruetagoiena

Tamara Muruetagoiena
Vice President, Sustainability
International Fresh Produce Association

11:10 AM - 11:20 AM

Day 2 Closing Remarks

11:30 AM - 7:00 PM

Expo Open

Event Location

Expo Center Norte

Rua José Bernardo Pinto, 333 - Vila Guilherme,
São Paulo - SP, 02055-000,
Brazil

 




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Valeska de Oliveira

Valeska de Oliveira

Brazil Representative

+55 11 3522 7348
Valerie Mendoza Headshot

Valerie Mendoza

Events Manager

+1(302)607-2132