The Floral Conference

Registration Open

Welcome Reception

Registration Open

Breakfast

Welcome to The Floral Conference

Speaker

Colleen Fagundus
Director of Floral
International Fresh Produce Association

Breeder Showcase Open

State of Floral

Dive into the Floral Industries Journey of the past year, exploring the trends, challenges, and opportunities that will shape the year ahead and beyond.

Speaker

Miriam Wolk
Chief Membership Officer
International Fresh Produce Association

Economic Currents

Explore how shifting macroeconomic conditions in North America influence consumer behaviors and purchasing decisions. This session delves into regional and national economic dynamics, translating complex trends into actionable insights. Attendees will gain a clearer understanding of how these factors impact their markets and learn strategies to navigate the evolving economic landscape effectively.

Speaker

Arjun Chakravarti, PHD
Managing Partner
Cogknition

Lunch

The Power of Shopper Insights for Floral

Dive into key insights from Circana’s sales and behavior retail data to understand the driving forces behind floral sales. This session will explore the current U.S. retail and consumer climate, growth of floral sales, trends within the product segments of floral, and how shopper’s are engaging with the floral department. Attendees will gain a comprehensive view of what is being purchased in the floral category, where these purchases are occurring, and who the loyal shoppers driving these transactions are to unlock strategies for future growth. 

Jonna Parker
Vice President/Team Lead
Circana - Fresh Foods Group

The Modern Consumer

Discover the key drivers shaping consumer behavior in the floral industry. This panel brings together consumers from all generations to explore emerging trends, purchasing preferences, and evolving expectations.

Moderator

Jonna Parker
Vice President/Team Lead
Circana - Fresh Foods Group

Breeder Showcase Open

Happy Hour with Breeders

Breakfast

Blooming Responsibly: The Future of Sustainable Floral

Explore how sustainability is transforming the floral industry, from eco-friendly sourcing to reducing waste and carbon footprints.

Speaker

Tamara Muruetagoiena
Vice President, Sustainability
International Fresh Produce Association

Networking Break

Beyond the Bloom

What lies ahead for the floral industry? In this engaging panel discussion, industry leaders will explore the key opportunities, and challenges shaping the future of floral. From shifting consumer preferences and sustainability demands to regulatory changes and economic pressures, our panelists will dive into the variables that could influence growth and innovation.

Moderator

Colleen Fagundus
Director of Floral
International Fresh Produce Association

Panelist

Carlos Oramas
CEO
The Gems Group

Bas Pellenaars
Commercial Director Latin America
Dummen Orange

John Simko
President & CEO
Sunshine Bouquet Company

Closing Remarks

Breeder, Buyer & Sponsor Meet Ups - By Appointment Only