24 July, 2025 | Pretoria, South Africa

The Southern Africa Conference

A vibrant and engaging event where you will catch up with old friends, make new connections, exchange ideas, and uncover new opportunities.

2024 Attending Retailers

Boxer logo
Checkers logo
Food Lovers Market logo
Massmart powered by Walmart logo
Pick n Pay logo
Spar logo
Woolworths logo

Why Attend?

Make connections with your fresh produce and floral colleagues and gain first-hand insights into global trends and business opportunities in our industry.

Who Attends?

Connect with commercial growers, exporters, retailers, wholesalers, market agents, and many more throughout the supply chain, at one of the largest conferences in the produce industry.

Get Involved

Gain valuable exposure for your company by taking up one of the conference sponsorship offerings. For more information, contact
Jane Strijdom.

Registration Costs

EARLY BIRD
on or before 24 June 2025

  • Member: R4,900
  • Non-Member: R5,500

25 June and After

  • Member: R5,900
  • Non-Member: R6,600

EARLY BIRD GROUP RATE
Before or on 24 June Group (4+ pax)

  • Member: R4,250
  • Non-Member: R5,250

GROUP RATE
25 June and After Group (4+ pax)

  • Member: R5,400
  • Non-Member: R5,900

Registration must be completed in advance on your own electronic device before coming to the badge pick-up desk at the Capital Menlyn Maine hotel.

Book Your Hotel for the Conference

The Capital Menlyn Maine is located in the Menlyn Maine green precinct mall in Pretoria offering easy access to restaurants, shops, a fitness centre and spa facilities.

The Capital Menlyn Maine
194 Bancor Ave,
Pretoria 0010, South Africa 

IFPA Group Hotel Rate
R2,100 (Bed and Breakfast) per night
Group Block code: # 28511

Bookings with discounted rate must be made directly with hotel:
Etienne O'Connell
Tel :    +27 (0) 76 818 1774
Email :  Etienne.OConnell@thecapital.co.za

Payment Methods:
Full payment via EFT or a secure payment online link provided by the hotel consultant when making the booking.

A modern hotel room with a large bed, abstract artwork, and a stylish lamp.
Modern hotel room with a bed, decorative pillows, abstract artwork, bedside lamp, and visible bathroom area.

Photos from The Southern Africa Conference 2024

Conference table with flower and fruit centerpiece, against a backdrop featuring an avocado and flower image. Podium displaying "The Southern Africa Conference" text.

Panel discussion at the Southern Africa Conference with four speakers seated on stage in front of a vibrant backdrop featuring an avocado and a flower.

Thank You to Our 2024 Silver Sponsor

Chep logo

Thank You to Our 2024 Exhibitors and Sponsors

Thank You to Our 2024 Media Partners

AMT logo
Farmers Weekly logo
Landbouweekblad
Luncent Lands logo

General Event Inquiries

Shelly Su

Shelly Su

Event Manager

+1(302)207-2140

Sponsorship Inquiries

Jane Strijdom headshot

Jane Strijdom

SA Marketing & Membership Manager

+ 27 72 619 6611