The Foundation for Fresh Produce
Growing a healthier world by changing the trajectory of human health
The Foundation for Fresh Produce is growing a healthier world by changing the trajectory of human health. We believe fruits and vegetables are the answer and we must remove barriers that prevent people from eating them.
The Foundation focuses on improving the appeal of fruits and vegetables as an integral part of people’s diets, supporting solutions that provide easier fruit and vegetable access, nurturing passionate fruit and vegetable professionals, and scaling partner programs that strengthen our collective global impact.
Together with our partners and donors, we’re driving four outcomes to grow consumption:
Boost Appeal
Improving the appeal and driving the demand of fruits and vegetables.
Improve Access
Removing barriers and improving access to fruits and vegetables.
Nurture Fruit & Vegetable Professionals
Inspiring life-long fruit and vegetable champions.
Scale Partner Impact
Strengthening our collective global impact.
Programs Driving Change
Fruitsandveggies.org Consumer’s One-Stop-Shop for All Things Fruits & Veggies!
Fruitsandveggies.org is the Foundation's consumer-facing website designed to inspire people to enjoy more fruits and vegetables every day. With recipes, expert articles, and a library of how to select, store, savor, and share all your favorite fruits and vegetables, direct consumers here for credible information and inspiration to increase consumption.
Ignite Your Marketing Game at The Consumer Connection Conference
Every produce marketer has their eyes – and their marketing – focused on the consumer. One industry conference has that same focus – The Consumer Connection Conference, brought to you by the Foundation for Fresh Produce. Join us April 28 - April 30, 2025 in Dallas, TX
Produce For All Leadership Summit Convenes in Washington, D.C.
Partnership for a Healthier America (PHA) and the Foundation for Fresh Produce co-hosted the first-ever Produce for All Leadership Summit in Washington DC, July 10, 2024. This invite-only event gathered 130 leaders from across the business, public, nonprofit, and philanthropic sectors to share knowledge and create an actionable plan to double produce consumption in communities around the United States.
Race for a Healthier World 5K
The 5K Race For A Healthier World is on again this year! Save the date for Friday, October 18 and register now. We look forward to running with you in Atlanta!
Register now
Growing A Healthier World By Boosting Appeal for Fruits & Vegetables
We are committed to growing a healthier world by boosting the appeal for fruits and vegetables. Learn more about the work done in 2023 and how you can get involved!
September is National Fruits & Veggies Month
September is National Fruits & Veggies Month, a time to elevate fruit and vegetable consumption to a national priority with one unified voice! Celebrate everyone’s favorite and most flavorful plants – fruits and veggies – and start planning your promotions today!
Learn more
Support The Mission to Change The Trajectory of Human Health
Board of Directors
Dwight Ferguson
FOUNDATION FOR FRESH PRODUCE CHAIR
President & CEO
California Agricultural Leadership Foundation
Jin Ju Wilder
Chair Elect
VP of Marketing &
Business Development
Vesta Foodservice
Alex DiNovo
Past Chair
President & COO
DNO Produce
April Porter
Secretary / Treasurer
President and Co-Owner
Noble Citrus
Partner - Crystal Beach Capital
At Large Members
CarrieAnn Arias
President and CEO
Pear Bureau Northwest
Stacy Bates, RDE, CDE
Director Nutrition
Wellness Strategy
HEB
Inci Dannenberg
President of Global Vegetable Seeds
Bayer Crop Science
Nikki Ford, PhD
Director of Nutrition
Avocado Nutrition Center, Hass Avocado Board
Bil Goldfield
Director Global Comms &
Marketing, Dole
Eileen Hyde
Senior Director, Community Resilience
Walmart Foundation Center
Jason Osborn
Director, Marketing
The Wonderful Company
Cedric Pauwels
Communication &
Public Affairs Director
Greenyard
Amy Yaroch, PhD
Executive Director
Center for Nutrition and Impact
Support Our Mission
Our vision is simple, yet ambitious. Grow a healthier world. Yet we cannot do this alone.
People around the world can live their best lives when fruits and vegetables form the foundation of their daily diet. When donors like you invest in growing a healthier world by partnering with The Foundation for Fresh Produce, everything changes.
