Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

Potted Plants Gain; Outdoor Plants Fall Short

While outdoor plants were the largest seller during the quad-week, the cold start to summer in much of the Northeast and Midwest led to year-over-year declines.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$910.6M	+1.6%	101.2M	-1.1%
52 weeks	$9.61B	+2.8%	910.4M	-0.5%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 4/20/2025

Sales by Type

Cold Spring in the Northeast and Midwest Affects Outdoor Plant Sales

The department’s dollar gain of 1.6% reflects a combination of dollar growth for categories such as potted plants, roses and arrangements, and decreases for the biggest seller, outdoor plants.

Outdoor plant sales are typically closely related to weather patterns. A cold spring in the Northeast and Midwest led to substantial year-onyear decreases of -14.4% and -24.8%, respectively in these regions.

TOP PERFORMING COMMODITIES

4 w.e 4/20/2025	Price per unit	% Change vs. year ago
Floral Department	$9.00	+2.8%
Outdoor plants	$8.76	+1.3%
Potted plants	$10.09	+2.2%
Bouquets	$12.96	+5.6%
Roses	$13.14	+5.0%
Consumer bunch	$6.76	+3.3%
Arrangements	$28.38	-0.6%
Bulbs	$6.84	+2.4%
Holiday	$6.52	-3.5%