Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

Floral Sales Growth for the Month and the Year

The late Thanksgiving timing in 2024 caused a delay in the big sales surge of potted plants and arrangements related to the December holidays. But the month more than made it for it to end the year on a strong note.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$605.3M	+5.3%	51.6M	+4.2%
52 weeks	$9.5B	+4.0%	910.8M	+0.9%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 12/29/2024

Sales by Type

Potted plants become the number one seller

Potted plants rose to the number one spot in the four December weeks, with $52.8 million in sales. This more than made up for the slow start to the season given the late Thanksgiving timing. Potted plants sales rose 8.6% versus December 2023 and 7.7% in units.

Bouquets and roses continued to be strong performers in December. Most areas gained year-on-year, with the few exceptions of consumer bunch and outdoor plants that have very little sales in December.

TOP PERFORMING COMMODITIES

4 w.e 12/29/2024	Price per unit	% Change vs. year ago
Floral Department	$11.73	+1.1%
Potted Plants	$9.91	+0.9%
Bouquets	$13.24	+0.4%
Roses	$13.50	+2.7%
Arrangements	$29.31	-3.2%
Consumer bunch	$6.56	+0.1%
Holiday	$18.37	+8.1%
Outdoor plants	$9.43	+11.0%
Bulbs	$5.54	-0.5%