Floral

Circana Supermarket Floral Sales Data

Access dynamic floral sales data to keep a pulse on floral insights and trends.

July Fourth Holiday Delivers a Sales Boost for the Floral Department

The Results for the Weeks Ending July 14th 2024.
Sales for the weeks ending mid-July were a little more than $500 million. The four weeks generated a gain of 3.2%, which was a reversal from the 2% decline seen in the prior four-week period.

Importantly, where unit sales had been down year-on-year during the past few data periods, unit sales grew by 1.0% during the four weeks ending mid-July.

Annually, floral generated more than $9 billion in sales, which is up 5.0% in dollars with continued year-over-year gains for units as well. The 1.3% unit growth signals that even though consumers are dealing with financial struggles, flowers remain an important part of life.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks	$508.7M	+3.2%	53.6M	+1.0%
52 weeks	$9.3B	+5.0%	902M	+1.3%

Source: Circana, Integrated Fresh, MULO, 4 and 52 weeks ending 7/14/2024

Sales by Type

Bouquets and Roses Have the Strongest Year-on-Year Performance.

Roses and bouquets are the two biggest contributors to sales. While virtually the same in size, roses had a far higher increase in year-over-year unit sales, at +10.4%.

The unit performance was very mixed in August. Roses, bouquets, consumer bunch, arrangements and holiday bouquets sold more, but others experienced sales declines. Outdoor plants, for instance, had a 6.7% decline in unit sales.

TOP PERFORMING COMMODITIES

4 w.e 7/14/2024	Price per unit	% Change vs. year ago
Floral Department	$9.48	+2.2%
Roses	$12.66	-0.7%
Bouquets	$12.68	+5.2%
Outdoor plants	$6.62	-3.3%
Potted plants	$9.84	+3.2%
Consumer bunch	$6.49	+0.2%
Arrangements	$30.22	-1.0%
Bulbs	$2.30	+5.6%
Holiday	$6.49	-110%