Valentine's Day A Critical Holiday for Floral Industry

Valentine’s Day is the number one holiday for floral transactions, making it a critical holiday for the floral industry.

The National Retail Federation (NRF), reported 2022 Valentine’s Day overall spending reached $23.9 billion, an increase of $2.1 billion (9.6 percent) over 2021. Individual spending in 2022 was $175.41 per person, up 6.5 % from $164.76 in 2021. 

Valentine’s Day floral purchasers tend to be men, married with children, and have full-time employment according to SAF. IFPA research indicates,

2023 Valentine’s Day is on a Tuesday which is a great for the industry since the holiday occurring on a weekday typically means around 10 percent higher sales on average than when it falls on a weekend day according to Florist Review.

According to IFPA research,

When it comes to favorite color of roses on Valentine’s Day, SAF reports the top colors are red, pink, white and mixed colors. 

This year IFPA research reveals that,

Having the right product mix helps to increase profitability during the Valentine’s Day holiday!