This workshop will help you understand the fundamentals of a product recall, including your rights and responsibilities, the role of the FDA, how to limit your liability and manage customer expectations through role playing during a simulated event. In addition, we'll take an in-depth look at how to build a customized communication plan in the event of a recall, and how to effectively communicate to the industry, customers, consumers and the media.
Dates:
July 9-10, 2024
Instructors:
- Mary Grywatch, Hogan Lovells
- Amy Philpott, Philpott PR Solutions, LLC
- Gretchen Wall, Cornell College of Agriculture and Life Sciences (CALS)
Because of the interactive nature of this virtual workshop, participants should have working cameras and microphones. Participants will receive a certificate of completion.
Member
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Non-Member
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Registration Fee |
US$495*
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US$695
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*Group enrollments of 3 or more students receive a discounted rate of $395 per person. Contact Alison Saltzmann for more information!