About Fresh Matters
The International Fresh Produce Association Australia and New Zealand (IFPA ANZ) is proud to launch Fresh Matters: Winter 2025 – the inaugural edition of our new quarterly report dedicated to championing insights, innovation, and consumer engagement across the fresh produce and floral sector in Australia and New Zealand.
Spotlight on the Australian Market
This first edition shines a spotlight on the Australian market, leveraging exclusive IFPA global research to unpack consumer attitudes, children’s food behaviours, and a game-changing national partnership with The Wiggles to inspire healthy eating habits from an early age.
Grower Focus Interviews
We’re also pleased to feature Grower Focus interviews with John Simonetta of Perfection Fresh Australia and Sam Kisvarda of Flavorite Group, who share how their businesses are innovating to meet evolving consumer expectations.
Coming Next: New Zealand Insights
In our next edition, we’ll turn our attention to New Zealand – delivering insights and trends reflective of the unique dynamics within the Aotearoa fresh produce landscape.
Why Fresh Matters
From research to real-world impact, Fresh Matters is your seasonal snapshot of the future of fresh.