Webinar

Retail Produce Manager Award Winners Webinar Series

Join IFPA’s Joe Watson, Ashley Nickle of Ashley Nickle Growth Strategies and the 2024 Retail Produce Manager Award winners as they discuss store and sales strategy, leadership, best practices and success stories that are taking produce departments to the next level and adding to the bottom-line.

Webinar 1: Strategic Selling in the Retail Produce Department

September 10, 2024 at 2:00pm ET

Opportunities and selling strategies at retail to meet and exceed sales and margin goals.

Panelists:

  • Bishop Tart (Corner Market – MS)
  • Brad Franklin (Tops – PA)
  • Aaron Carroll (Schnucks – MO)

Webinar 2: Leveraging Produce Expertise

September 17, 2024 at 2:00pm ET

Recent success stories and learning experiences for increasing sales and margins, cross-merchandising and team collaboration.

Panelists:

  • Alicia Lewis (Harps – AR)
  • Sarah Lopath (New Seasons – OR)
  • Alvaro Renteria (Albertsons – CA)
  • Mike Rollins (Hy-Vee – IA)
  • Mark Walker (Lowes Foods – NC)

Webinar 3: Becoming a Retail Leader In-Store and for the Industry

September 24, 2024 at 2:00pm ET

Being a resource for buyers and category managers along with best practices and success stories that move the produce department forward.

Panelists:

  • Brian Masse (Hannaford – NH)
  • Chris O’Brien (Giant – PA)
  • Eli Pack (Meijer – OH)
  • Jeff Shimek (Safeway, WA)

Webinar 4: Becoming a Retail Produce Department Team Leader

October 1, 2024 at 2:00pm ET

Leadership, accountability and fostering a team environment at retail, including experiences and success stories in team building and how it adds to the bottom-line.

Panelists:

  • Brittany Gall (Hennings Market, PA)
  • Rodney McDonald (Brookshire, TX)
  • Alex Mooney (Fred Meyer/Kroger, WA)

Webinar 5: Fostering the Customer Experience at Retail

October 8, 2024 at 2:00pm ET

The in-store customer experience, teaching your team to be customer-focused and the ideal balance of merchandising framework and the freedom to get creative.

Panelists:

  • Dusty Bilbrey (KVAT, TN)
  • Sean Logan (Raley’s, NV)
  • Matt Fairbanks (The Fresh Market, IL)

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