Supermarket produce department benchmarks

International Fresh Produce Association (IFPA) provides the supermarket produce industry with benchmarks so managers and buyers can compare their business with their competition to identify opportunities to drive stronger results.

In 2024 the fresh produce department continued to decline in dollar sales over 2023 and decreased in sales per square foot.  It reduced its gross margin to 37%.  Produce remains an important department with 15% of edible store sales and an overall contribution of 23%.