Commentary

Floral Update: Bringing Flower Power to the White House

April 23, 2025

There’s something magical about spring – and this year, that magic was in full bloom at the White House Easter Egg Roll! We were honored to be part of this beloved tradition and to bring the beauty and joy of fresh flowers to thousands of families on the South Lawn. 

Thanks to the incredible generosity of 13 of our floral members, we were able to share nearly 80,000 stems of vibrant blooms. From the smallest children to their smiling parents, everyone left with a beautiful bouquet and a memory to treasure. It was truly one of the most popular spots at the event. We were busy all day, with lines wrapped around the booth. The excitement was positively contagious. 

We want to extend our deepest thanks to the companies who made this possible: 

Sunshine Bouquet, Passion Growers, gems, The Elite Flower, The Queen's Bouquet Network, Continental Floral Greens, Dos Gringos - A Flower Company, Mellano and Company, Sun Vista Farms, and Decowraps for the beautiful sleeves. A special shoutout to Armellini Logistics and Keany Produce & Gourmet for ensuring the blooms arrived fresh and ready to share. We are also grateful to the local retail and supplier teams who lent their expertise on-site – your efforts made this a truly special day. 

One of the most heartwarming moments? Seeing families proudly carry their bouquets all over the grounds and hearing from families how cute, interactive, and vibrant our booth was. One family with twin boys said that they didn’t want to leave the flower booth! These are the moments that remind us why we do what we do. 

And speaking of special moments – today is Administrative Professionals Day! Thank you to all the administrative professionals who keep the floral industry running with poise and care! 

Let’s keep the momentum going by sharing joy, one stem at a time. 

Additional Press